Jade Psihogios

Latest News by Jade Psihogios

Google Veo 3: Creative thinkers must adapt to avoid disruption last year

Google Veo 3: Creative thinkers must adapt to avoid disruption

“The real threat isn't the tool but how unimaginatively we choose to use it."

Photoplay’s ‘Oceans’ campaign: How animation gets past audience censorship last year

Photoplay’s ‘Oceans’ campaign: How animation gets past audience censorship

“It makes it easier to receive information without being turned off by the graphic nature.”

'Big, Fearless:' The making of the 18-month Kia Tasman campaign last year

'Big, Fearless:' The making of the 18-month Kia Tasman campaign

"I can now claim to have been punched by an MMA fighter.”

Why ARN shifted the marketing strategy for Kyle and Jackie O last year

Why ARN shifted the marketing strategy for Kyle and Jackie O

Another attempt to raise Melbourne engagement.

Droga5 magnifies SBS's history of risky play with campaign nudity  last year

Droga5 magnifies SBS's history of risky play with campaign nudity 

“I have never seen such an array of flesh coloured ‘modesty garments’ in wardrobe before.”

A mechanic's guerrilla election campaign on a platform of ‘dogs, heavy metal and fixing cars' last year

A mechanic's guerrilla election campaign on a platform of ‘dogs, heavy metal and fixing cars'

Appearing at Mona Vale, Sydney Northern's Beaches.

The Clive Palmer ‘IKEA ad’ strikes again last year

The Clive Palmer ‘IKEA ad’ strikes again

Trumpet of Patriots spent more than $24.1m on television advertisements this year.