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Marketing targets more likely to be hit when combining AI with humans last month

Marketing targets more likely to be hit when combining AI with humans

CMO Council study. 

Reader's Digest: Dettol tops trusted brands survey last month

Reader's Digest: Dettol tops trusted brands survey

Value and authenticity drive loyalty. 

Kantar: The campaigns that Australians remember are those that break patterns  last month

Kantar: The campaigns that Australians remember are those that break patterns 

Advertising Effectiveness Awards. 

Industry Profile: Nick Smith at Havas PLAY last month

Industry Profile: Nick Smith at Havas PLAY

"Hire great people, set them up for success and get out of the way."

Young Guns: Bably Negi at Havas last month

Young Guns: Bably Negi at Havas

"People are approachable, and there’s a strong sense of community compared to other industries."

Andrew Cook joins BrandSpace last month

Andrew Cook joins BrandSpace

As head of media.

ACA launches AI Academy with Time Under Tension last month

ACA launches AI Academy with Time Under Tension

An eight-week course.

WPP appoints Peter Agnefjäll to its board of directors last month

WPP appoints Peter Agnefjäll to its board of directors

Global experience in customer-centric transformation and operational excellence.

Amazon advertising revenue grows 24% last month

Amazon advertising revenue grows 24%

To $17.243 billion in the March quarter. 

AI ‘lights up’ Google’s profit last month

AI ‘lights up’ Google’s profit

Revenue up 22% in the March quarter. 

TAG wins Fresho creative and digital account last month

TAG wins Fresho creative and digital account

Across AUNZ, UK and US.

PHD’s Joanna Barnes jumps to Bastion last month

PHD’s Joanna Barnes jumps to Bastion

As executive media director.

WPP wins global creative pitch for Henkel Consumer Brands last month

WPP wins global creative pitch for Henkel Consumer Brands

And production business.

QMS and WPP Media executives elected co-chairs of IAB Australia DOOH Council last month

QMS and WPP Media executives elected co-chairs of IAB Australia DOOH Council

Michael Whiteside and Jacqueline Ingram.

How AI is reshaping the CMO role  last month

How AI is reshaping the CMO role 

A study by Forrester.