Charles Dangibeaud. Credit: dentsu
Dentsu Western Australia has been appointed media agency for MercyCare, a not-for-profit provider of aged care, disability services, early learning and family and community services in WA.
The partnership starts July 1 and covers media strategy, planning and buying to build awareness of MercyCare's services.
Dentsu will work alongside Chapter, MercyCare's creative agency from 2024 and the agency behind the "When Life Needs" campaign in 2025.
Dentsu client partner Charles Dangibeaud said MercyCare has a long history of making a difference in the lives of Western Australians.
"Our role is to build on the momentum already created through 'When Life Needs' and help more Western Australians understand the breadth of support available to them," Dangibeaud said.
MercyCare manager of brand communication & marketing Nawal Leon Kurson said building awareness of the organisation's services is critical to ensuring people who need support know where to find it.
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