Zumbo’s Just Desserts crumbles after Arnott’s episode

Lindsay Bennett
By Lindsay Bennett | 6 September 2016
Another "subtle" product integration on Zumbo's Just Desserts saw the contestants cook up dessert using Arnott's biscuits

Zumbo’s Just Desserts has seen its lowest ratings since the show’s debut, crumbling under the pressure from other reality TV hits Married at First Sight, The Block and Australian Survivor.

Last night’s episode of the Seven show saw an audience of 657,000 metro viewers tune in to see the contestants challenged with making dessert with Arnott’s biscuits, down 39% from its launch episode.

While the 7.30pm program has previously had sweet success in the ratings, it has fallen to below the ratings of Australian Survivor, which had an audience of 662,000 in its 730pm viewing slot.

The most watched entertainment program for Monday evening was The Block (903,000) followed by Married at First Sight (843,000). The Nine programs also won the night in all key demographics.

ABC programs Four Corners (793,000) and Media Watch (674,000) beat Survivor in the ratings.

Nine's demographic domination held it achieve the biggest audience share (28.3%), followed by Seven with 23.9% and Ten (20.5%) just beating out ABC (20.2%).

 

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