Zitcha expands to South Africa

By AdNews | 25 March 2024

Retail media platform Zitcha is partnering with the world’s third largest home improvement and gardening retailer to launch a full digital retail media network across South Africa. 

Australian-founded Zitcha has been engaged by Leroy Merlin to manage its digital retail media ecosystem, including on-site, off-site and in-store media, using its automated platform to drive additional new revenues from brand advertisers and enhanced customer experiences through personalisation.

The French headquartered DIY chain, which has outlets in Europe, Asia and South America, selected Zitcha following a competitive review. 

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network that includes on-site sponsored products, sponsored ads and banners, off-site media channels including Meta and Google and in-store retail media.

CIO and head of eCommerce and Marketplace Strategy at Leroy Merlin, Dmitriy Anderson, said: “As we scale our retail media network we require a platform capable of meeting the needs of our advertising partners across our digital and physical store ecosystem. We have ambitious targets to grow the offering and Zitcha’s platform enables us to realise those objectives.”  

The announcement of Zitcha's move into South Africa follows the recent launch of operations in Europe with a dedicated London office and sales team, and its entry into the US with Axonet to leverage first party convenience store data and retail media touchpoints across tens of thousands of North American convenience stores.

In August last year Zitcha made its entry into the Canada market after being selected to launch a full digital retail media network for Canada’s leading hardware and agricultural specialist chain Peavey Mart which has 90 stores in the country. 

Zitcha also works with The Warehouse Group in New Zealand and Coles Group in Australia. 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus