Zitcha expands retail media platform to the US

By AdNews | 18 January 2024
Troy Townsend.

Zitcha has expanded its retail media platform to the US, in a partnership with Axonet to leverage first party data across tens of thousands of North American convenience stores (C-store).

The aggregated C-store retail media network will bring together insights across its first-party data and shopper audiences, integrating with Zitcha’s retail media platform. 

Axonet aggregates data across a range of convenience stores allowing brands to leverage audiences. It’s targeting 25,000+ convenience stores and 100 million addressable audience profiles within its network by 2025. 

This partnership follows the news of Zitcha's integration of Meta’s Managed Partner Ads product at the back end of 2023. Axonet will run Meta and Trade Desk Ads through Zitcha’s platform. 

John Reiss, VP of business development for Axonet, says in partnership with Zitcha, the company is able to offer a single-pane view of advertiser campaign performance across channels engaging C-store shoppers at various points in their shopper journeys including offsite, on-premise, and in-app.

"Our first-party purchase and loyalty data ensures campaigns reach the right people at the right time with the right message," he says.

Zitcha CEO, Troy Townsend, says this is still an evolving ecosystem, but partnering with Axonet means pushing the boundaries while simplifying this space.

"Together we will offer the ability for C-Store retailers across the US to see immediate value participating in Retail media meanwhile fully automating the experience for CPG to buy across the category," he says.

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