Zitcha expands to the UK

By AdNews | 11 March 2024
Troy Townsend, Zitcha CEO.

Zitcha has launched operations in Europe with an office in London, appointing Darren Jacobs and Dan Sands as EMEA sales directors. 

Zitcha’s retail media platform brings together onsite, offsite and in-store assets, and is already empowering retailers across seven countries including Coles Group (Australia), The Warehouse Group (New Zealand) Peavey Mart (Canada) and Axonet (US). Zitcha expanded to the US just under two months ago.

Sands has previously served as EMEA sales director for CitrusAds, most recently as EMEA director of retail partnerships at Firework and prior to that held multiple leadership positions at Nielsen Brandbank, working with retailers such as Carrefour, Tesco, Sainsbury and Loblaws to create, manage, measure and optimise product content. 

Jacobs has worked across multiple markets including the UK, Singapore and Australia for Dennis Publishing, Yahoo, iClick, Nugit and Shuttlerock. The latter three were global sales leadership roles with a focus on go to market and building teams in multiple markets. 

Zitcha CEO Troy Townsend said the company has had a lot of conversations with major players in the UK/EMEA market for the past 6-12 months and see it as mature and innovative with a cast of really great retail media networks.

"We already have partners and runs on the board in the UK and I believe the growth for our solution, and its ability to scale brand and retail businesses, is compelling," he said.

“We’re so excited to already be working with leaders in this space and now welcome the wealth of experience both Darren and Dan bring. Their knowledge will be exceptional in helping set the tone and culture for Zitcha in the UK. Expect more in the near future as we see Europe as a critical region for us.”

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