Retail media platform Zitcha enters North America 

By AdNews | 2 August 2023

Independent retail media platform Zitcha has made its first entry into the North American market after being selected to launch a full digital retail media network for Peavey Mart, a hardware and agricultural specialist chain.

Australian founded and owned, Zitcha will handle Peavey Mart’s end-to-end digital retail media network such as on-site sponsored products, sponsored ads and banners, off-site media channels of Meta and Google and in-store retail media, including a digital screen network when it’s introduced. 

With 90 stores stretching across Canada and an eCommerce presence, Peavey Mart offers a catalogue of agriculture, farm and ranch, pet, work wear, lawn and garden, hardware and homesteading supplies.

The partnership follows Zitcha’s recent agreement with Village Cinemas to launch its retail media network, and others such as, Coles Liquor Group and New Zealand’s largest retail group, The Warehouse Group, that already use the platform.  

Nick Hinsley, chief commercial officer at Zitcha, said North America is the most developed and competitive retail media environment in the world and a strategically important one for Zitcha.

"We are in discussions with a number of leading retailers in Canada and the United States, but are especially pleased that a major brand like Peavey Mart has already recognised the breadth, depth and functionality the Zitcha platform offers across retail media," he said.

"They have ambitious plans to build and develop their offering and Zitcha will support them every step of the way," he said.

Jest Sidloski, VP of marketing and customer experience at Peavey Industries, parent company of Peavey Mart, Ace Canada and MainStreet Hardware brands, said the entry into retail media represents a significant development for Peavey Mart in its more than 55 year history.

"In addition to connecting brand advertisers with our large and diverse customer base, enabling them to deliver more targeted and effective communications along the path to purchase, it will drive additional new growth for the business," said Sidloski.

"We welcome the opportunity to leverage Zitcha’s full digital retail media platform and will draw on their expertise as we embark on this journey."

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