Woolworths has confirmed that it has stopped working with Torch Media and has created an in-house agency division to handle ad sales for its owned assets.
The Woolworths Media Hub will directly sell ad space on all its owned assets from in-store radio, shelf stickers and trolleys. It will also handle some of its catalogue advertising space.
The move comes amid a raft of marketing changes as a number of high profile marketers have left the chain in recent weeks. Former CMO Tony Philips exited suddenly, followed by general manager of marketing Jess Gill, director of group retail services Penny Winn, and Emma Gray, Woolworths' chief loyalty and data officer.
By bringing the ad sales in-house, after 10 years of working with Torch Media, it is understood Woolworths wanted to create a single point of contact for selling advertising across its owned assets, and also remove the costs of having an intermediary in place.
The supermarket sent a letter to suppliers to inform them of the change and promising “broader media opportunities”. The Woolworths Media Hub will be based at the supermarket’s Sydney HQ.
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