Whybin picks up Go Daddy and Bellamy's Organic

Rachael Micallef
By Rachael Micallef | 21 January 2016
Paul Bradbury

Whybin\TBWA Sydney has kicked off the year with two businesses wins, picking up creative accounts from Bellamy's Organic and Go Daddy.

The agency has been appointed the integrated agency partner across Asia-Pacific of ASX-listed Bellamy's Organic, and will be jointly developing its global brand strategy. Included in its remit is corporate and consumer PR by FleishmanHillard and shopper marketing by Integer.

Bellamy's Organic is based in Tasmania, with a range including toddler milk, baby formula, teeth rusks, toddler snacks and baby meals.

Bellamy's Organic chief marketing officer Chris Sherbon says the appointment is a “strategic move in the evolution of the Bellamy's brand and business”.

Whybin\TBWA Sydney general manager Nitsa Lotus says the brand is a “cultural fit”.

“Bellamy's Organic is accessing a truly integrated model with a cross-functional team, stretching from traditional brand planning to PR, social content delivery and shopper marketing,” Lotus says.

In addition, Whybin\TBWA has picked up work with domain supplier Go Daddy.

In the US, the brand is infamous for its risqué Super Bowl ads which it has shown every year since 2005. This year is marks the first it won't be releasing one.

Globally, Go Daddy is aligned to TBWA\Chiat\Day and recently announced plan to broaden its network as a marketing experience provider for small-business owners.

The Bellamy's Organics and Go Daddy accounts follow big wins from Whybin\TBWA Sydney which was recently appointed to Virgin Mobile's creative account.

Whybin\TBWA Australia and New Zealand CEO Paul Bradbury says 2016 is shaping up to be an exciting year for its Sydney and Melbourne agencies.

“The very recent wins of Bellamy's Organic, Go Daddy and Virgin Mobile in Sydney, plus a high profile federal government appointment in Melbourne, provide brilliant strategic and creative opportunities to create cultural impact,” Bradbury says.

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