VW's 'The Force' tops list of most-shared Super Bowl ads

15 January 2015

The Super Bowl effect continues to send ripples across social media and as this year’s event nears, it has been revealed that VW’s 2011 spot ‘The Force’ maintains its title as the most-shared Super Bowl commercial of all time.

Can adland down under perhaps learn from the top 10 list of most shared Super Bowl ads of all time and what exactly were the key creative concepts that won the most eyeballs?

According to data issued by video ad technology company Unruly, car maker VW's TVC, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor’s commercial (5,279,772).

Budweiser claims three of the top four most shared Super Bowl ads of all time. Its tribute to the victims of 9/11 from Super Bowl 2002, featuring the famous Clydesdale horses, is the beer company’s most shared Super Bowl ad to-date, attracting 3,480,685 million shares and comes in at number two on the list.

Third on the rundown is “Brotherhood” which was the most-shared commercial from the 2013 Super Bowl. The most popular ad from last year’s Super Bowl, Budweiser’s “Puppy Love”, is in fourth place after attracting more than two million shares. 

Universal Pictures and Paramount Pictures also make it into the top 10, with two trailers from the Fast and the Furious franchise (#6 and #9) and one from Star Trek (#10), respectively. Memorable spots from Ram Trucks (#5), a ‘trackvert’ from Chevrolet featuring OK GO (#7) and Volkswagen’s “The Bark Side” (#8) also make it on to the list. 

All the video clips for the Top 10 can be seen below. Comment below and let us know your thoughts on the top 10.

Meanwhile, Australia may potentially have an advert of its own airing at the event. As part of Doritos’ 'Crash the Super Bowl' contest, filmmaker Armand de Saint-Salvy will be competing against 10 other finalists to have his self-produced “Doritos Man-Child” shown during the event.

1. The Force: Volkswagen Commercial

2. Budweiser: 9/11 Commercial

3. Budweiser: “Brotherhood”

4. Budweiser: “Puppy Love”

5. Ram Trucks: “Farmer”

6. Universal: Fast & Furious 6 - Big Game Spot

7. Chevrolet: OK Go - Needing/Getting - Official Video

8. The Bark Side: 2012 Volkswagen Game Day

9. Universal: Fast Five Trailer

10. Star Trek Into Darkness - Official Teaser

 

For more news:

Aussies hit the semi-finals of 'Crash the Super Bowl'

Newcastle's back with another attempt to hijack the Super Bowl

Newcastle Ale crashes the Super Bowl again

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