Aussies hit the semi-finals of 'Crash the Super Bowl'

By AdNews | 2 December 2014

Australian film-makers are vying to be the next “Finger Cleaner”, with three of our own making the semi-finalist list in the crowd-sourcing Doritos Crash the Super Bowl competition.

From nearly 4900 ads submitted this year, Armand de Saint-Salvy's “Doritos Manchild', Luke Seer Brown's 'Meditasting' and Hugh Fleming's 'Gone Ape' are the Aussies that made the cut in the list of 29 semi-finalist, consumer-created ads. There were almost 5000 entries.

And it's little wonder. “Doritos Manchild” is a scarily accurate depiction of what happens when you deprive a grown male of salty, crispy treats. “Meditasting” is what happens when you mix a sport with a rich cultural history spanning thousands of years with a corn chip. And “Gone Ape” is a Jane Goodall experience gone wrong, but oh so right.

The annual Doritos 'Crash the Super Bowl' competition has been running since 2006. It invites consumers to create their own ad for the Frito-Lay brand.

This year the competition is heating up with US$1million and the chance to work with Universal Studios for a year up for grabs. Two of the finalists will also be aired on TV during the Super Bowl in February 2015. Last year only one was aired.

Last year the deeply decisive “Finger Cleaner”, by Aussie Tom Noakes, was the only non-US ad to make the final round, racking up more than 4 million views on YouTube in the process.

Finalists will be announced in early January – but before that, you have to vote. Want to do your part in promoting the next Aussie viral sensation? Pick your favourite here.

For more news:

Finger Cleaner and Body Cast make semi-finals in Doritos Crash the Super Bowl

'Finger Cleaner' creator: Doritos didn't censor us, a lot of people just hated the ad

Watch this brilliant Aussie entry in Doritos' Crash the Super Bowl competition

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