Thumb-sucker hoping to crash the Super Bowl

By AdNews | 6 January 2015
Manchild

Australian hopes of crashing the Super Bowl now rest with a man-child.

The Doritos 'Crash the Super Bowl' contest is down to the final stages, and “Doritos Manchild” by Australian filmmaker Armand de Saint-Salvy was chosen out of a field of 29 semi-finalists to go into the top 10, beating out two other Australian ads to make the cut.

The contest, open to international entries for the past two years, lets Doritos fans and aspiring filmmakers make 30-second ads with the ultimate goal of having their ad played during the Super Bowl. There were 4900 entries for the competition.

The annual NFL showcase will be played on February 2 Australia time, and will give advertisers access to more than 100 million viewers.

Last year Australian entry, the “finger cleaner” made the final shortlist, but unfortunately didn't win the crown.

But de Saint-Salvy will be hoping to go one better and win a popular poll to have the ad aired during one of the most lucrative commercial breaks in the world.

For the first time ever, four of the final 10 entries are from countries outside the US, with two Canadian entries joining an entry from the UK.

All the ad creators will be flown to the Super Bowl at Doritos' expense, where they will learn which ads will air and which will not.

The grand prize winner will not only win $1 million in prize money, but will be given a job as a contractor at Universal Studios.

A runner-up ad will also air, but they will only take home a $50,000 prize with the rest to take home $25,000.

 

For more news:

Aussies in semi-finals of 'crash the Super Bowl'

Doritos + Pizza = Heaven?

Supercheap Auto pulls a Doritos

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