Video marketing start-up Vloggi revamps platform

Paige Murphy
By Paige Murphy | 14 October 2019

Crowdsourced video marketing start-up Vloggi has revamped its platform to make for those with no video experience to design, shoot and assemble authentic and professional-looking campaigns.

Among the new features is the ability to easily create video projects and to crowdsource user-generated video contributions from around the world.

Vloggi has also replaced its "paid" assignments with a more flexible freeform incentive feature that allows teams to set their own prize for video contributions.

Platform users are also now able to build their own campaign "Canva-style" video templates, eliminating the need to hire video editors for post-production.

It has also introduced an automatic compilation picker that selects the six best contributions into a team project and produces a 60-second highlight video.

“This feature works in tandem with the drag-and-drop video assembler to ensure that marketers never have to edit video again. Instead, let the algorithm make the choice," Vloggi founder and CEO Justin Wastnage says.

“The editing process is completely automated, leaving brands to focus on engaging and activating their audiences to create and contribute the video content."

Vloggi’s pricing structure has been overhauled too, tiered for small and medium sized businesses to pay for the service monthly or annually. 

“We’re now seeing an exponential increase in the number of subscribers to Vloggi, which tells us we’ve nailed the sweet spot in terms of how to help anyone crowdsource video content from anywhere in the world where people have smartphones,” Wastnage says.

After being an Apple iOS app only, Vloggi is now also available to Android users via a mobile responsive website that allows anyone to upload video from their phone library.

The new updates come as Vloggi nears the official launch of the platform in early 2020.

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