Brisbane start-up Wrappt wants to be Canva for video tools

Paige Murphy
By Paige Murphy | 13 June 2019

Brisbane start-up Wrappt wants to become the next Canva, the graphic-design tool, but for marketers wanting professional-standard video.

Wrappt enables brands and marketers to affordably create and manage content in-house with resources they already have on hand minus the complex equipment or hefty price tag.

The brainchild of Brisbane-based video agency Ride Free Media and digital agency Vivo Group, the cloud-based app allows the user to select from and be guided through a number of video templates.

The footage can then be sent directly to Wrappt’s team for editing with a quick tap.

“Videography is expensive to outsource, impractical to bring in-house, and most DIY attempts struggle to meet the high standards that management wants and the audience expects," says Wrappt co-founder and CEO Ryan Miller.

“We all have professional-grade cameras in our pocket, but polished video can still be hard to achieve with factors like lighting, sound and stability, not to mention the number of platforms and fast timeframes the modern marketer needs to meet.”

The Queensland Government backed Wrappt with a $100,000 Ignite Ideas Grant under the Advance Queensland Initiative.

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