Telstra promotes Joe Pollard to CMO

9 October 2015

Telstra has promoted Joe Pollard after a year leading the telco's marketing.

Pollard, who joined Telstra a year ago, will take on the role of chief marketing officer and group executive of media. She was formerly group managing director of media and marketing. Pollard will continue to lead all Telstra's media and marketing functions. 

The changes mean Pollard will now report to CEO Andrew Penn and sit on his executive leadership team. 

At the same time, Telstra has appointed Karsten Wildberger to group executive of retail from group managing director of consumer and product, and Cynthia Whelan has been promoted to group executive of intentional and new business. She was formerly group MD of strategic finance.

The moves follow the departure of Telstra retail group executive Gordon Ballantyne yesterday.

CEO Andrew Penn, who took over from David Thodey in February, said the moves aim to "drive Telstra's strategic agenda”. 

“These positions reflect our commitment to improving customer and product offers to customers through one laser-focused team, to elevate our media and marketing activities and align them across the business,” he said.



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