WhiteGrey's Volvo 'Living Seawall' shortlisted at the Cannes Lions

By Chris Pash | 17 June 2019
Image: Screenshot from video clip

WhiteGrey's Volvo Living Seawall campaign in Sydney Harbour has been shortlisted for a Design Lions at Cannes.

The Living Seawall uses tiles made from concrete reinforced with 100% recycled plastic fibre to mimic the root structure of mangrove trees that were once prolific along Sydney Harbour.

The plastic fibres are embedded within the concrete in such a way that they cannot disperse into the environment.

 

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