Tackling Transparency: AdNews is launching a transparency conference

By AdNews | 27 March 2017

Get your tickets to the AdNews Tackling Transparency conference here.

Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.

AdNews is launching a half-day forum, convening advertising, media and marketing’s best as well as digital experts to tackle transparency. The cornerstone issues will be debated and discussed with the aim of offering every attendee knowledge and solutions.

Save the date: AdNews Live! Tackling Transparency will be held on 27 June at Sydney’s Monkey Baa in Darling Quarter.

Sessions and speakers will be revealed shortly. You can expect the event to touch on:

  • Measurement and metrics transparency
  • Media trading and programmatic
  • The digital media supply chain
  • Brand safety
  • Viewability
  • Agency client relationships
  • Contracts
  • Fees
  • Ad fraud

AdNews editor Rosie Baker says: “Transparency isn’t just a buzzword, it’s a very real issue affecting every single marketer, their agency partners and media owners.

“The lack of transparency, and understanding of the issues, is holding back growth and so there's a business imperative to better understanding the issues and knowing how to tackle them. The AdNews Live! Tackling Transparency summit will offer that.

“There isn’t a brand marketer, media exec or agency staffer that can say this doesn’t concern them. The investment of half a day seems like a small price to pay to get ahead on such a mammouth issue.”

The issue has been around for a long time, but was brought into sharper focus last year by a US report into agency and client relationships, which found media to be “conflicted, non-transparent and disconnected”.

It has also gained further traction this year following a series of explosive presentations from Procter & Gamble global brand director Marc Pritchard, who is also the chairman of the US Association of National Advertisers.

Advertisers have also jolted into action over brand safety with many pulling ads on YouTube due to concerns over poorly placed ads on questionable content.

Just last week AANA members gathered to hear Ebiquity chief of strategy Nick Manning outline the biggest areas of concern. The time is here for action around transparency, and AdNews Live! Tackling Transparency should be part of that.

Tackling Transparency is the first in a series of events under the AdNews Live! banner, where you will find AdNews expand its authoritative and credible editorial agenda into more live events.

James Yaffa, AdNews publisher, says: “The Transparency summit is the first of our AdNews Live! events, where we bring the best and on-trend editorial subject matter to a live engaging format. 

“Transparency is perhaps the most talked about topic in marketing communications right now, our new live event format will debate and discuss how the industry positions itself on the most debated topic we have seen in decades. A lot is at stake.”

Expressions of interest for speaker slots should go to AdNews editor Rosie Baker or content director Nicola Riches. For sponsorship opportunities to align with the transparency agenda, contact Emma Logan.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

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