PwC’s Russel Howcroft and Michael Nearhos, outgoing NAB general manager of brand experience, will both make speaker appearances at the 25 July AdNews Media + Marketing in Melbourne.
Howcroft will open the day on the Addressable TV Panel alongside several TV bosses including Nine’s Michael Stephenson, Seven’s Luke Smith, MCN’s Mark Frain, MediaCom CIO Nicole Turley and ThinkTV’s Kim Portrate.
The esteemed panel will discuss the potential of addressable TV to revolutionise the future of commercial television.
Portrate will also deliver a 10-minute TV Upfront, explaining where the medium is headed over the next 18 months in Australia.
Despite the move Nearhos will continue to co-host the ‘Making The Marriage of Client and Agency Work,’ where he will reveal the secrets of the firm’s long-lasting relationship with agency of note, Clemenger.
He will be joined on stage by James McGrath, Clemenger BBDO creative chairman and Gayle While, Clemenger deputy CEO.
With so much movement in that space, it promises to be informative and entertaining.
Other sessions in Melbourne include: keynote speaker, Dr Katie Spearitt; One brand and agency’s part of the $45bn unfinished journey: Havas and World Vision; How AI is on the brink of revolutionising media, marketing and advertising (in association with Deloitte Digital); Beyondmetoo - Why safe, harmonious, and fully inclusive workplaces are key to driving successful businesses and an exclusive presentation from Bauer called SIGNificant, delving into the signs, language and codes used by female consumers, and how brands can reap rewards from understanding this.
We are also thrilled that last year’s Presenting Partner Carat will continue its role with us.
Supporting AdNews helps us provide awesome content and allows us to address industry issues and hot topics that need zoning in on - so a big thanks to all that are supporting us with this flagship AdNews event.
Our partners will also deliver short, sharp presentations on where their side of the business is headed in the next 12 months.
Think TV will scope out the television landscape; ARN will deliver on the future of the radio business; NewsMediaWorks will refresh us on the developments in print and Amobee will take on digital.
The full day event in Sydney last month garnered great feedback with stories such as how dwindling CMO tenure is killing consistency, how Cricket Australia is shifting perceptions from a ‘gentleman’s game’ - as well as a look at how Australia will roll out 'world leading' addressable TV solutions this year and how addressable advertising will “prevent further haemorrhaging” of TV into digital.
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