Following our successful Sydney Media + Marketing Summit, last week we unveiled the full program for the Melbourne event on 25 July.
Taking place at Southbank's The Arts Centre, hot topics include a look at the promise of TV addressability, how AI is on the brink of revolutionising media and looking Beyond #MeToo, while we also dig into how to make the marriage between client and agency really work – with Clemenger Melbourne and NAB.
Not only does the day offer a great chance to catch up on the latest industry trends, issues and goings on, but it's also one of the best networking opportunities adland has.
Here's a quick name drop of some of the fine minds you can expect to see and hear from on the day:
- World Vision CMO Terera Sperti
- NAB general manager of brand experience, Michael Nearhos
- Chief executive officer of Diversity Partners, a specialist consultancy that helps companies to achieve diversity progress and create more inclusive and high performing work environments, Dr Katie Spearritt
- MCN chief sales and marketing officer Mark Frain
- Clemenger creative chairman James McGrath
- Seven Network head of programmatic sales and audiences Luke Smith
- Clemenger Melbourne deputy CEO Gayle While
- Nine Entertainment Co chief sales officer, Michael Stephenson
- Deloitte Digital’s Plus director Simon Stefanoff
- ThinkTV CEO Kim Portrate
- Havas Melbourne group managing director Matt Houltham
- Women’s Digital Network co-founder Angela Mellak
- Zenith CEO Nickie Scriven
- MediaMath commercial director Emil Mathias
- Tribe founder Jules Lund and many, many more from the likes of ARN, Amobee,NewsMediaWorks, Bauer, Tonic Health Media.
The full day event in Sydney last month garnered great feedback with stories such as how dwindling CMO tenure is killing consistency, how Cricket Australia is shifting perceptions from a ‘gentleman’s game’ - as well as a look at how Australia will roll out 'world leading' addressable TV solutions this year and how addressable advertising will “prevent further haemorrhaging” of TV into digital. As well as a session on meditation and a blockchain 101, a heated panel on consultancies also discussed how some agencies need to do a much better job at marketing themselves.
Sessions in Melbourne include: keynote speaker, Dr Katie Spearritt; the Promise of TV Addressability (in association with ThinkTV); One brand and agency’s part of the $45bn unfinished journey: Havas and World Vision; How AI is on the brink of revolutionising media, marketing and advertising (in association with Deloitte Digital); Beyondmetoo - Why safe, harmonious, and fully inclusive workplaces are key to driving successful businesses; and Making the marriage between client and agency work with Clems and NAB.
We are also thrilled that last year’s Presenting Partner Carat will continue its role with us. Supporting AdNews helps us provide awesome content and allows us to address industry issues and hot topics that need zoning in on - so a big thanks to all that are supporting us with this flagship AdNews event.
Two extra special sessions, set to be delivered by Facebook and Bauer, will be announced nearer the time.
Our partners will also deliver short, sharp presentations on where their side of the business is headed in the next 12 months. Think TV will scope out the television landscape; ARN will deliver on the future of the radio business; NewsMediaWorks will refresh us on the developments in print and Amobee will take on digital.
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