NAB CMO Andrew Knott exits

Lindsay Bennett
By Lindsay Bennett | 31 May 2018
Andrew Knott at AdNews Live event last year

One of Australia's most high profile CMO's, Andrew Knott, will exit NAB after more than two years at the business.

During his time at NAB, Knott introduced the 'More than Money' positioning and pushed for greater transparency within the industry.

Knott, the former VP of media and digital for McDonald’s APAC, Middle East and Africa, joined NAB in 2015 and spoke to AdNews at the time about the huge job he had at hand.

"While I’m disappointed to see Andrew leave NAB, we have spoken about his new role at length and Andrew will be leaving NAB on strong terms," NAB chief operating officer Antony Cahill says.

"Furthermore, Andrew’s appointment is in part due to the strong performance of the marketing team and it is pleasing to see this being recognised externally."

Cahill says Knott has delivered a "transformed approach to marketing" with a focus on digital and customer analytics.

"Most importantly he has focused on people – bringing key talent to supplement the existing team and providing career development and leadership opportunities," he says.

Also under Knott's reign, NAB consolidated more of its business into Clemenger Melbourne.

"It is with genuine regret that I leave one of the best marketing roles in the country. It has been a privilege to lead this extraordinary team and to do some of the best work of my career," Knott says.

In April this year, NAB announced it would spend $1.5 billion over the next three years into an ongoing digital transformation program with a focus on personalisation.

Knott's new gig is set to be announced shortly.

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