Pitch Wrap: Silversea Cruises, Genius, Scoot

By AdNews | 27 February 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Silversea Cruises and My Muscle Chef
Spark Foundry has been appointed to two accounts this week, following competitive pitches. The agency will work on the Silversea Cruises account. It’s the first time the business, majority-owned by Royal Caribbean Cruises, has appointed a local agency to manage its account. Spark Foundry will also work on the My Muscle Chef account, covering its strategy, planning and buying. My Muscle Chef, a prepared meal brand, is one of Australia’s fast-growing businesses, launched in 2013.

Genius, the world’s biggest encyclopedia of music, is starting brand advertising in Australia and New Zealand and has appointed Interplay Media as its exclusive sales partner. Interplay Media will manage Genius’s inventory across Australia and New Zealand, offering video, content and display digital advertising solutions, as well as offline brand activations.

Budget airline Scoot has appointed Edelman Australia as its agency of record locally. The agency’s responsibilities for the Singapore Airlines-owned business includes reputation management and media strategy.

MINI has joined Ultra-Trail Australia as a partner for its Blue Mountains trail running event. As part of the deal, MINI and its MINI Countryman, the MINI SUV, will partner with Ultra-Trail Australia in 2020. Ultra-Trail Australia is the country’s largest trail running festival and will see thousands of runners weave their way around the New South Wales Blue Mountains in a series of events between 14 and 17 May 2020. MINI will interact with participants at a range of activations both on course and at the finish of the Ultra-Trail Australia event.

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