Pitch Wrap: Myer, Ancestry, 7-Eleven

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 20 February 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Myer has consolidated its media account with WPP’s Ikon. The retailer previously worked with both Ikon and Essence, also a WPP-owned agency , last year. WPP chairman John Steedman says Ikon will continue to draw on support from other agencies in the network when required.

Ancestry has moved its media account from OMD to Spark Foundry, following a competitive pitch. The Publicis-owned agency will now handle the media strategy, planning and buying for the website in Australia and New Zealand. The account is estimated to be worth more than $7 million.

7-Eleven has put its creative account out to pitch. Leo Burnett Melbourne had held the account and is now pitching along other agencies. Sources say the account is worth $3 million.

Bayer has appointed We Are Different to lead its PR, social and influencer work for Berocca in Australia and New Zealand. The agency was appointed following a competitive pitch. "Different really did stand out – impressing us with their understanding of our brand and what was needed to push it forward,” says Sonya King, marketing manager for energy at Bayer Consumer Health Australia.

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