It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Mortgage broker Aussie has appointed IPG Mediabrand’s Initiative to its national media portfolio. The account, worth an estimated $12 million, was previously held by WPP’s Ikon for a number of years. The win comes a year after the business appointed CHE Proximity to lead its creative account.
Thinkerbell has been appointed as consolidated agency partner for SsangYong Australia, following a competitive pitch. The agency will be responsible for the Korean automotive company’s brand strategy, creative, media, earned and digital. SsangYong has partnered with Thinkerbell to help build the brand in the competitive Australian auto market and has opted for a single-agency structure to ensure a "holistic" approach across all facets of the business.
Netflix has appointed Junkee Media to its social media and content account, following a competitive pitch. The publisher is bringing on four new roles to work on the account, including a managing editor, news editor, community editor and AV editor.
Deliveroo Australia has named Alt/Shift as its PR agency of record, following a competitive pitch of five agencies. Alt/Shift will provide creative campaign work for the business, as well as an ongoing strategic newsroom function.
NRL club Parramatta Eels has appointed Sydney-based Murmer as its digital marketing partner. The independent agency will work on the team’s digital strategy to help attract new audiences and capitalise on the clubs’s data.
Mango Communications has been appointed as the social media agency of record for infant and toddler nutritional formula brand Sanulac, the nutrition division of Lactalis – one of the largest dairy companies in the world. The agency, part of the DDB Group, has been engaged to develop social strategy and deliver ongoing planning, content management, creative production and influencer marketing, and community management of S-26 social platforms.
After a successful launch campaign in 2019, Stellar has secured the retained Australian business for French perfumery house, Maison 21G in a competitive pitch. Stellar will work closely with the brand to build the brand awareness in Australia and educate on the brand’s unique product proposition.
Margaret River winery Cape Mentelle, part of the Moët Hennessy Wine Division of LVMH, has appointed Dialogue PR and Intermarketing Agency (IMA) following a three-way global pitch to reinvigorate the brand and support its 50th Anniversary. Dialogue and IMA’s remit with Cape Mentelle includes a brand collaboration along with experiential activity in Sydney. Dialogue will be responsible for public relations, content marketing and influencer engagement. IMA will lead the strategy and creative across experiential, social and digital for the brand.
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