Pitch Wrap: Foxtel, L’Oréal Luxe, LaunchVic

By AdNews | 30 January 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Foxtel has appointed Saatchi & Saatchi as its strategic advertising and creative agency. Foxtel chief marketing and sales officer Kieren Cooney says the decision comes following two years of building new momentum with major innovations from the brand. The account was previously held by DDB, who was added to an evolving agency roster in 2018.

L’Oréal Luxe
Social Soup has been appointed the social influence agency of record for L’Oréal’s Luxe group of brands, following a four-way competitive pitch. The relationship will work on a 12-month retainer arrangement. Social Soup has worked with has worked with L’Oréal for three years, across its YSL, Lancôme and Kiehl’s brands. Social Soup will continue campaigning to increase the quality of brand mentions for YSL, Lancôme and Kiehl’s and improve their growth on social media.

Melbourne Food and Wine Festival
Full service agency Town Square has been appointed as lead creative agency for the Melbourne Food and Wine Festival (MFWF) following a competitive three way pitch. As the event enters its 28th year, Food and Wine Victoria appointed the Melbourne independent agency to manage all campaign creative, production and strategy.

Independent media agency Slingshot, creative agency Workshop Creative and PR agency BridgesPR have been appointed by local live entertainment producer Michael Cassel Group to implement the Sydney campaign for Hamilton. The three agencies were appointed to work on the musical's campaign following a competitive pitch. Slingshot has been appointed to manage the media strategy, implementation, and buying while Workshop Creative has been appointed to lead the creative strategy. Veteran theatre publicist Peter Bridges has been appointed to provide PR strategy alongside a MCG Comms team headed by Remy Chancerel.

Branding agency Principals has been appointed by Victoria’s startup agency LaunchVic. The appointment will see the agency deliver brand strategy, naming and visual identity for the Victorian Startup Ecosystem that connects and engages both locally and globally. The brand development work will be brought to life through a campaign and digital hub.

Family history and consumer genomics business Ancestry has appointed Publicis Media's Performics to handle its performance marketing activity in Australia and New Zealand, following a pitch involving both the local Ancestry team in Sydney and its UK-based international team. The appointment sees Ancestry's performance marketing function in Australia and New Zealand move from global in-house to a local agency. Performics will be responsible for Ancestry’s customer journey mapping, audience insights, search engine marketing (SEM), display, video and social strategies with A/B testing, analytics and optimization.

Linde, the world's second largest industrial truck and supply chain solutions company, has appointed Sydney-based digital design and innovation agency DIJGTAL to spearhead its Australian marketing and advertising initiatives. Linde Australia national marketing manager Christine Nolland says DIJGTAL's team were "passionate" abd "hungry" to improve upon their business solutions.

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