Pitch Wrap: Maybelline, Moët Hennessy, Klarna

By AdNews | 1 April 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Cosmetic brand Maybelline New York, part of L’Oreal Group, has named McCann and independent network Hero as its official Australian digital partner. The competitive pitch was an integrated response, bringing together McCann’s creative leadership with the Hero network’s digital and technology specialist B.B.E offering their expertise in human-centered design and digital experience development. McCann and Hero will lead the brand’s always-on strategy and content development across digital, influencers, and communications alongside its key retail partnerships including Coles, Woolworths, and Chemist Warehouse.

whiteGREY has been appointed brand and creative agency by TheFork Australia, TripAdvisor company. TheFork is a global restaurant discovery and booking app. whiteGREY will lead brand strategy and creative campaign activity for TheFork. whiteGREY is tasked with delivering new growth in the market by helping Australians discover new dining experiences and opening up new diner revenue opportunities for restaurants.

Moët Hennessy
Moët Hennessy, part of LVMH the world leader in luxury, has appointed Co-maker, the influencer marketing arm of Havas Group, as its influencer marketing agency of record, with a new hire Dianna Mannion taking a seconded role to lead the program of work. In her role, Mannion will drive Moët Hennessy’s influencer strategy across its portfolio of brands including Belvedere, Hennessy and Glenmorangie.

Agnes Media, a measurement-first performance media agency founded by Charlotte Ward, has launched with global payment and shopping service Klarna as a foundation client. Klarna chose to work with Agnes Media for both its innovative media solutions and "high standards" of analysis. 


Credit Union Australia
CUA (Credit Union Australia) has appointed Richards Rose to develop a whole-of-business brand strategy and enduring idea as the organisation embarks on a purpose-led transformation to become Great Southern Bank, following a competitive pitch. The decision to rebrand as a bank comes following research showing nearly half of Australians do not know what a credit union actually does. The multi-year agreement sees Richards Rose start immediately on the transformation.

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