It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
CNH Industrial Australia has named Leo Burnett Australia as its new creative agency of record for the Case family of brands, including Case IH, Case CE and AMS. Leo Burnett won the business following a competitive pitch and will commence work across all brands immediately. The agency’s remit will include Case IH brand, dealership and customer communications nationwide. The agency will also support Case Construction equipment and the Aftermarket Solutions marketing divisions.
Bridgestone, Simply Energy & Smart Pay
Call marketing specialist Delacon has added Bridgestone Australia, Simply Energy and Smart Pay to its growing portfolio of clients as the pandemic drives record numbers of consumers to engage with brands via phone calls. The Sydney-headquartered call tracking, management and speech analytics business has added more than 40 new clients over the past six months, as the new working from home culture led to a surge in calls with consumers preferring voice-to-voice over online exchanges. Bridgestone Australia, Simply Energy and Smart Pay are the latest clients to engage Delacon to measure advertising campaign performance and ensure they are optimised and deliver a return on investment.
Kia Australia has selected Australian adtech company Cartelux to deploy a centralised digital marketing solution for Kia’s dealer network. The pilot is a global first for the brand. Cartelux technology will allow Kia to drive local innovation by simplifying and automating the ad creation, approval and media buying process. It will enable dynamic personalisation of creative assets by each dealer, while delivering a consistent brand campaign for Kia.
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