Pitch Wrap: Pepsi, Allianz, Movember

By AdNews | 11 March 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

PepsiCo has put its media account out to pitch. The account was last out to pitch in 2017 and was retain by Omnicom's PHD which has held the account for 11 years.

Allianz Insurance
Insurance company Allianz has appointed new independent agency Howatson+White as its agency of record. TBWA Sydney previously worked on creative projects for the insurance company, while its sister agency Eleven handled PR. Allianz also worked with a number of other smaller agencies on a project basis. AdNews understands that Allianz has now consolidated most of its work with Howatson+White. The agency has a remit which spans creative, retail, social, CRM and PR. Eleven will also continue to work across PR for the insurer as part of its agency roster.

Global men’s health organisation Movember has officially awarded HERO’s brand innovation specialist SMART the tender for its global brand strategy following a competitive pitch. The global brand strategy will work hand in glove with the new five year organisational strategy to accelerate Movember’s work as an organisation that is committed to helping men live happier, healthier, longer lives through its programmatic work across mental health and suicide prevention, prostate cancer and testicular cancer.

Doctors on Demand
Independent creative agency The Core Agency has won the Doctors on Demand business following a competitive creative and media pitch. The Core Agency engaged former client, Georgia Thomas, to develop the media strategy and independent agency, Love Media, for planning and buying. The collective team will work together to service the Brisbane-based client. The collaboration will see SMART work closely with the Movember leadership team to develop a long-term strategy that builds on its history and serves the current needs of the organisation, whilst being future proof. 

Spirit Super
Superannuation company Spirit Super has appointed Common Ventures as its creative agency of record, following a competitive pitch involving four agencies. Common Ventures will lead Spirit Super’s brand launch through all communication channels and be responsible for all creative output for the brand. Spirit Super general manager brand, marketing and communications, David Roberts says Common Ventures’ strategic thinking, creative approach and team chemistry were a winning combination.

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