Pitch Wrap: Bonds, Coopers, Menulog

By AdNews | 27 August 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Australian apparel brand Bonds has appointed Special Group Australia as its creative agency of record, following a closed pitch process. As a result Special Group will work across all aspects of Bonds’ brand and marketing communications alongside other agency partners OMD, The ARC Factory, and Two Birds Talking. The creative account was previously held by Leo Burnett for the last six years.

Australian beer brand Coopers has appointed independent agency The Royals as its masterbrand strategy and creative partner following a competitive pitch across Australia. The Royals has been appointed to drive Coopers forward as it welcomes and engages new drinkers into its family brand, alongside its existing fans. The first Coopers campaign from The Royals will hit the market in coming months.

Food delivery app Menulog has appointed Connecting Plots as its social agency of record following a competitive pitch. Menulog marketing director Simon Cheng says the company was looking for a "strong social-first" thinking partner with Connecting Plots being a standout in the pitch process. Connecting Plots will join an agency group that includes McCann, UM and Finchco.

Craveable Brands
The media account for Craveable Brands, the owner of Red Rooster, Oporto and Chicken Treat brands, is out to pitch. The company, formerly called Quick Service Restaurant Holdings, currently works with media agency Mindshare. Craveable Brands today confirmed the pitch but gave no further details.

Global entertainment marketing company AKA announced a strategic partnership with Simon Ryan's Ryvalmedia. AKA Australia appointed Ryvalmedia after a two-month competitive process. The arrangement represents a more extensive and integrated remit to support AKA in augmenting its offering and to accelerate growth post-Coronavirus. The strategic partnership is effective from September 1 and will be managed by AKA’s head of media & data, Theo Zafiropoulos.

303 MullenLowe has been appointed as the agency of record for Bayer’s Nutritionals Consumer Health business in Australia, following a competitive pitch. The business includes brands such as Elevit, Berocca, Claritin and Bepanthen. Bayer selected 303 MullenLowe by applying a new model of pitching, “the pitch in a day”. This saw agencies briefed in the morning with strategy workshops and delivery of a creative campaign concept in the afternoon of the same day. The agency is working with the Bayer team to develop and launch the new Berocca campaign in the coming months.

Seafood Industry of Australia
Clemenger BBDO Sydney has been appointed to the creative account for Seafood Industry Australia (SIA), the sector’s national peak body, following a competitive pitch. Clemenger BBDO Sydney will develop and establish the Australian Seafood brand and launch a creative platform as part of a $4 million marketing campaign to encourage consumers to eat more Australian seafood. The campaign has been funded by a Federal Government grant and will deliver a much needed boost to the industry which was hard hit by the collapse of its foodservice and export markets in the wake of COVID-19.

Sydney based launch specialists Two Mad Cowboys have been appointed the creative account for HealthMatch after a competitive pitch for services. HealthMatch is a patient facing HealthTech company that leverages sophisticated technology to dramatically accelerate patient recruitment to clinical trials, and progress life-saving cures faster than existing practices allow. TMC will be responsible for creating and launching a new brand platform to launch the brand proposition across a range of channels.

Greater Bank
Australian customer-owned bank Greater Bank has re-signed Out of the Square (OOTS) as its creative agency for an additional three years solidifying their already six-year relationship. The re-signing of the relationship falls in Greater Bank's 75th year of business and has yielded strong results and increased market positioning based on alignment to brand strategy. OOTS has also collaborated with Greater Bank’s marketing team to help establish and promote the work of the Greater Charitable Foundation and its community partners, with recent focus on the support Greater Bank has given their partners during the COVID pandemic.

Pause Fest
Festival for business and creativity, Pause Fest, has appointed Icon Agency as its national PR agency as it begins preparing for its 2021 event. Pause Fest will be working with Icon Agency on a broad remit of activity beyond the 2021 event.

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