Pitch Wrap: Kraft Heinz, Vision Australia, Westpac Group

Paige Murphy
By Paige Murphy | 13 August 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Kraft Heinz
Kraft Heinz has added Sydney creative agency Reborn to its agency roster to help launch the brand Plant Proteinz under the Heinz and Wattie’s platforms into the Australian and New Zealand market. Reborn was engaged to help grow the Plant Proteinz brand from the ground up, including strategic positioning, creative and rollout of launch campaign assets for an initial range of ambient soups. Off the back of the Plant Proteinz creative account, Reborn has been appointed as creative partner for another new product launch within the Kraft Heinz portfolio, to be announced shortly.

Vision Australia
Hardhat has been appointed as Vision Australia’s lead strategic and creative partner, following a series of successful, standalone projects. Vision Australia is a not-for-profit provider of blindness and low vision services in Australia. Hardhat will work with the national marketing team to help Australians living with blindness or low vision and their friends and family, to more quickly identify and understand Vision Australia’s proposition, products and services. A series of above the line projects are already underway.

Genea Fertility
Genea Fertility, one of Australia’s leading providers of assisted conception treatment including IVF and egg freezing, has appointed CHE Proximity as its lead creative and media agency. The account was awarded after a competitive pitch and includes brand communications through to media planning and buying services.

Westpac Group
Westpac Group has partnered with Verizon Media to use its omnichannel demand-side platform (DSP) across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation including digital out-of-home and connected TV, and proprietary measurement tools to drive effectiveness. The announcement follows months of rigorous security and technical testing that confirmed the Verizon Media DSP meets the banking group’s strict security, data and performance protocols.

Simonds Homes
Independent digital media agency Switch Digital has been appointed to handle the Simonds Homes account. The agency's remit covers digital media, including strategy, technology and real-time performance and investment reporting. Billings are undisclosed.
Previously Simonds Homes has used multiple agencies to service its account but felt they needed a single view of their buyers and the entire buyer journey. Several undisclosed agencies were involved as part of a short list evaluation before Switch Digital was appointed.

Autism CRC
Autism CRC has engaged The Project Factory to launch a new online platform to help young people on the autism spectrum plan and prepare for their working life. myWAY Employability​, Autism CRC's new smart web platform for young people on the autism spectrum launched late last week. The aim was to design, develop and deliver a highly personalised, engaging digital platform that members of the autistic community can use to support and manage their transition into working life. Autism CRC and its technology partner, The Project Factory, incorporated a user-centric approach to design and implementation that takes into consideration the user's specific needs during different stages of their journey to help prepare them for possible employment pathways. 

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