It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Class Limited & Glen Innes Severn Council
Customer experience agency MercerBell has won two new clients. One is managing the B2B account for technology platform Class Limited, and the other is leading the digital strategy of Glen Innes Severn Council to drive tourism to the region. As Australia’s leading SMSF technology platform Class Limited has engaged MercerBell to work on its re-brand and B2B communications, as part of the company’s broader ‘reimagine’ business transformation strategy. The agency was appointed on the strength of its B2B experience for long-term clients such as Caltex, Toyota Financial Services and Qantas Business Rewards. MercerBell has also been appointed by Glen Innes Severn Council to develop a new digital strategy and ecosystem aimed at growing tourism in Glen Innes Highlands and the wider New England region.
Telco Amaysim has appointed 72andSunny Sydney as creative partner following a competitive pitch. The creative company, who recently celebrated three years in Australia, will take on creative duties for the telco immediately. The first campaign from the agency is set to be released later this year.
Independent agency Hardhat has launched its first campaign for SkyBus since being appointed as the bus network's creative agency. The Easy Way to Getaway campaign aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in the safety and comfort aboard the service and encouraging wanderlust Kiwis to get their suitcase out of quarantine.
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