Pitch Wrap: University of Tasmania, Pernod Ricard, CQUniversity

By AdNews | 6 August 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

University of Tasmania
The University of Tasmania has appointed independent digital media agency Pivotus to its digital advertising strategy, buying and analysis following a competitive and comprehensive tender process. As part of its engagement, Pivotus will appoint a dedicated account manager to be based in Hobart. They will work with the University and service the agency’s growing list of Tasmanian clients. The University of Tasmania account will be led by account director Audrey Fitte-Umark, who has previously worked on the University of Sydney account.

Signature Floors & more
Perth agency Firefly who have brought on six major new clients and are continuing to expand adding a new media planning and buying arm to its flourishing business. The agency recently won a national pitch for Melbourne based floor manufacturer Signature Floors, has been named the digital video and animation provider for Satterley Property Group, was selected by innovative solar window company ClearVue for a global awareness campaign, and is also undertaking long range strategy for government contracts.

CQUniversity Australia has appointed Brisbane-based independent Brother & Co has its creative agency of record, following a five-way pitch for its 2020 global brand campaign. The pitch-winning work is now being developed into CQUniversities’ inaugural brand campaign. The campaign launches September 2020.

SPC Ardmona
Social media and production agency Food to Film has began working with heritage brand SPC Ardmona. The new campaign will involve content creation, social media optimisation to create brand awareness and drive trial for the launch of its two new additions to the Ardmona product range, Ardmona Tomato Paste and Ardmona Pizza Sauce.

Pernod Ricard & more
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of lifestyle brands. Having worked on a number of projects and retainer accounts for St Hugo, Church Road, Jacob’s Creek, Ceder’s and Beefeater Gin over the past two years, Mint has now been named on Pernod Ricard’s agency roster and will be working across consumer and lifestyle for the business’ fine wines and spirits. DOMA selected Mint to work on the national earned media campaign for its latest five-star hotel, Little National Sydney which is due to open in September. The agency was also appointed recently to work across organic and paid social media, influencer relations and digital content for Australian luxury skincare brand CEMOY, as well as produce a corporate social media strategy for Hort Innovation.

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