Pitch Wrap: Demazin, Goodman Fielder, Villa Maria Estate

By AdNews | 16 January 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Demazin
iNova Pharmaceuticals has awarded the Demazin creative account to Clemenger BBDO Sydney after a competitive three-way pitch. Clemenger BBDO Sydney has been appointed, effective immediately, to work on the relaunch of the cold and flu brand that has been in the Australian market for more than 50 years. The brief to Clemenger BBDO was to find a disruptive way to refresh, modernise and make famous the once iconic Australian winter brand. To unlock the pitch, qualitative research was undertaken by Clemenger BBDO to get to the heart of what modern parents desire in a cold and flu brand. The Demazin brand campaign will air in winter 2020.

Goodman Fielder
Food manufacturer Goodman Fielder is moving its account from Slingshot to IPG’s Initiative. The account, reportedly worth around $12 million, had been with the independent media agency for six years. Goodman Fielder has brands such as White Wings, Wonder White and Helga’s. Christine Fung, Goodman Fielder’s head of marketing, says Initiative was selected because of its positioning around the “cultural relevance of brands”.

Villa Maria Estate
VMLY&R Auckland has started 2020 winning the Villa Maria Estate creative account, following a competitive pitch. Villa Maria is New Zealand’s most awarded winery. VMLY&R’s remit includes creation of a new global communication platform to increase awareness and penetration for the Villa Maria brand in key international markets while also translating to the more mature NZ market.

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