Pitch Wrap: Audi, AXA, Pierre Fabre

By AdNews | 7 November 2019

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Audi will launch a new global brand campaign in 2020 focusing on the realignment of the Four Rings in partnership with 72andSunny. The campaign will be based on Audi’s new brand strategy. Audi head of brand Audi, digital business and customer experience Sven Schuwirth says 72andSunny were the "ideal" agency to help the brand makes its goals tangible. The Audi relationship will be led by 72andSunny’s Amsterdam office, with appropriate support from the network. The new brand campaign will kick off in the first quarter of 2020.

WPP has been awarded AXA’s global media account, said to be worth more than $US160 million, in a competitive pitch. The insurance account covers close to 30 markets across EMEA, Asia and LATAM. It will be handled by Wavemaker in all markets except France, where it will be handled by GroupM. Publicis Groupe has been reappointed global creative agency for AXA after a 10-month pitch process including Dentsu, Havas, Omnicom and WPP.

Pierre Fabre
Independent digital creative agency SLIK has been appointed to manage creative and media duties for a number of French pharmaceutical and dermo-cosmetics group Pierre Fabre's brands in Australia. The independent Sydney agency was selected by Pierre Fabre following a competitive three way pitch. It has released its first work for dermo-cosmetic brand Avène with activist and athlete Turia Pitt fronting the new campaign. The work launches the brand's new ‘Strong Sensitive’ positioning for the Avène sunscreen range.

KitchenAid AUNZ has appointed independent full-service agency Hyland to develop the local creative, media and digital plans for its end-to-end campaigns, following a three-way pitch. The brand is known for its kitchen and countertop products including blenders, toasters, mixers and other key appliances. The agency will launch the creative for the Christmas period featuring the new KitchenAid Gelato Collection colour range.

Turtle Beach and Synergy Group
Independent PR and content agency We Are Different has added two clients to its portfolio. Global gaming headset brand Turtle Beach appointed the agency, following a competitive pitch, to cover its PR, social and influencer support, with a focus on reaching Australian millennial and Gen Z gamers. National consulting and creative firm Synergy Group also appointed We Are Different, which will be responsible for its creative projects and corporate profiling to drive national awareness among key business and trade targets.

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