Audi will launch a new global brand campaign in 2020 focusing on the realignment of the Four Rings in partnership with 72andSunny.
The campaign will be based on Audi’s new brand strategy. One of the most important objectives is to redefine the Vorsprung durch Technik slogan and infuse it with new life.
In the future, it will no longer be solely about what is technically possible, but on focusing even more on what customers want.
Audi head of brand Audi, digital business and customer experience Sven Schuwirth says 72andSunny were the "ideal" agency to help the brand makes its goals tangible.
"Vorsprung is globally becoming more and more a question of perspective, of an inner attitude,” Schuwirth says.
“That’s why we’re breaking new ground also in marketing, to recharge the Audi brand emotionally. Since its inception, we have been driving this project forward in an agile network with colleagues from all over the world."
72andSunny Amsterdam executive creative director and partner Carlo Cavallone says the agency is up for the challenge.
“We’re honored and thrilled that the first car brand we’re partnering with in Amsterdam is one of the world’s most innovative, creative and exciting," Cavallone says.
Strengthening the brand will play a key role in Audi’s planned major communications offensive which also involves addressing progressive target groups.
The Audi relationship will be led by 72andSunny’s Amsterdam office, with appropriate support from the network.
72and Sunny has offices in New York, Los Angeles, Sydney, Singapore and Amsterdam.
The new brand campaign will kick off in the first quarter of 2020.
Audi's creative agency of record in Australia is 303 MullenLowe.
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