Pitch Wrap: Canteen, NSW Business Chamber, SWEAT

By AdNews | 31 October 2019

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Canteen
Havas has been appointed by youth cancer organisation Canteen to develop its integrated brand experience, strategy and marketing direction. The partnership will see the Havas team create an updated identity for the organisation, including a new brand platform, brand architecture and core messaging. It will embrace all aspects of the Havas Village with the agency also tasked with devising a new marketing strategy and implementation plan, which will be amplified across Havas’ creative, brand experience, digital, innovation and media teams.

NSW Business Chamber
Independent media agency Slingshot has won the strategy, planning and buying account for NSW Business Chamber, following a competitive pitch. NSW Business Chamber is the leading business organisation in the state, offering advocacy, advisory and networking services to Australian businesses. NSW Business Chamber head of content and strategy Genevieve Brock says Slingshot had impressive capabilities and culture.

SWEAT
Leo Burnett Australia has been awarded the global creative account for women's health and fitness platform SWEAT, following a competitive pitch. The agency will partner with the business to continue the rapid global growth that began four years ago when fitness influencers Kayla Itsines and Tobi Pearce launched the ‘Sweat with Kayla’ app. SWEAT chief brand and marketing officer Mike Scott says the agency has the "depth and firepower" both strategically and creatively to assist it with its "bold ambitions" for growth.

Just for Laughs Sydney
Digital marketing expert Yellow has announced a partnership with Just For Laughs Sydney, Australia’s premier curated comedy event which has kicked off its ninth edition. The collaboration will see Yellow featured across event branding, marketing and advertising collateral and social media content for Just For Laughs Sydney. Yellow’s digital marketing expertise will drive awareness, consideration and ticket sales for its partner. Just for Laughs Sydney 2019 is running in the Sydney Opera House and various venues around Sydney from October 28 until November 3.

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