WPP has been awarded AXA’s global media account, said to be worth more than $US160 million, in a competitive pitch.
The insurance account covers close to 30 markets across EMEA, Asia and LATAM. It will be handled by Wavemaker in all markets except France, where it will be handled by GroupM.
“AXA is a great brand and we are very proud to have been given such an extensive brief to support its development through the media, technology and data expertise of Wavemaker and GroupM," says Mark Read, CEO of WPP.
Toby Jenner, Wavemaker’s Global CEO, says: “We are delighted to begin a new relationship with AXA. To have won their business and be their chosen partner as they transform into a services company says everything about the breadth and depth of Wavemaker’s ability to deliver transformative solutions.”
This is the latest in a series of new client assignments and wins for Wavemaker, which include Huawei (across multiple markets, including China), China Mobile, Australia Post, Eurostar in Europe, William Hill in the UK and the global retention of Chevron.
Publicis Groupe has been reappointed global creative agency for AXA after a 10-month pitch process including Dentsu, Havas, Omnicom and WPP.
Agathe Bousquet, President of Publicis Groupe in France, says: "Firstly, it is a great source of pride to be able to work for a brand like AXA. It is also a real opportunity for Publicis to spearhead a new integrated approach in some of their key countries. At a time when AXA is leading a real revolution, changing its business model and reinventing its relationship with its customers, we are very happy to be strategically partnering with the brand in its transformation around the world.”
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