Seven Upfront.
Seven, at its 2026 upfront at Randwick Racecourse, shared what advertisers and marketers can expect heading into the new year.
The audience heard from CEO, Jeff Howard along with other key leaders across tv and digital sales and content on their strategy of growth, partnership and performance.
Howard shared his enthusiasm for the highly anticipated merger between Seven West Media and SCA.
The network announced a new partnership with WestPac DataX which will provide advertisers with greater insight into how ad exposure on 7Plus converts to real sale outcomes.
7Plus was a core focus with new features such as a 'remind me' and preference centre launching.
A new product was revealed, 7GeoPlus, a geo-targeting technology with GPS-level precision targeting.
A new content slate, including new program formats such as an untitled Mick Molloy and Glenn Robbins comedy series was revealed.
Sports line-ups including the Glasgow 2026 Commonwealth Games coverage were shared.
7 continued to double down on its presence as the home of sports, announcing the exclusive Australian broadcast rights to the Rugby League World Cup 2026 for Seven and 7plus Sport in October next year.
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