The Seven Network, at its upfront event in Sydney, has announced 7GeoPlus, geo-targeting technology for connected TV advertising.
Developed in partnership with GeoComply, a geolocation and online fraud detection company, 7GeoPlus was created to meet an appetite for local streaming accuracy for news and sport.
Jordan King, national digital sales director at Seven, said 7GeoPlus separated Seven from the other BVOD players, delivering scalable precision and innovation in connected TV advertising.
"This cutting-edge technology is unlocking powerful opportunities for retailers, franchisees, utilities and government agencies alike, enabling them to reach highly targeted audiences on 7plus with every single impression," he said.
Stuart Kruger, head of commercial data at Seven, said Seven already led the market with one of Australia's largest authenticated audience data sets, geographically enriched by declared postcodes.
"With 7GeoPlus, Seven strengthens that position by introducing the most accurate geo-targeting signal in Australian connected TV," he said.
James Clark, GM media and entertainment at GeoComply, said by leveraging GeoComply's precise geolocation solution, Seven's advertising partners would gain a deeper understanding of audience to optimise ad placements for better ROI.
"This enhanced insight empowers Seven to deliver more relevant advertising, maximising both viewership engagement and revenue streams," he said.
"Seven is the first streaming platform in the world to deploy this technology and is setting the standard when it comes to addressable advertising."
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