The Seven network, at its upfront event, has launched its 2026 content slate, reflecting growth across three pillars: news, sports and entertainment.
Managing director and chief executive officer, Jeff Howard, said 2026 will focus on growth, partnership and performance by ‘doubling down’ on content with proven success in delivering results for advertisers.
“This year we’ve focused on driving growth, especially across 7plus, and on delivering consistently for our audience and commercial partners,” he said.
“We’re doubling down on what works: content that helps brands meet audiences wherever they are, and of course, delivering results. Our focus in 2026 is on growth, partnership and performance. We’re bringing all three.”
Managing director for digital, Gereurd Roberts, recognised the evolution of 7Plus which has recorded 1.4 million new registrations this year, with daily active users up 31% and average viewing time up 13%.
“With more than a million people engaging with the platform every day, 7plus has evolved from a catch-up service into a must-have entertainment destination that rivals the SVOD platforms. The critical difference is that it’s completely free," said Roberts.
He also addressed the unduplicated reach capabilities between live and on demand and how this shapes content strategy.
“Our 7plus content strategy is delivering exceptional results, and with only 9% user crossover between our live and on-demand audiences, we’re presenting advertisers with valuable unduplicated reach opportunities. And next year alone we will add another 6,000 hours of new, exclusive content from top global studios.”
The streaming platform has launched two new features including a ‘Remind Me’ button and a 7plus preference centre.
New and Returning Entertainment
New formats including a Mick Molloy and Glenn Robbins comedy show, SAS: Australia v England and quiz game show Caught In The Middle, will be launched alongside other newcomers My Reno Rules, Once In A Lifetime, Tina Arena: Unravel Me, First Dates Australia and The Mental As Anything Story.
Some of the returning favourites are My Kitchen Rules, Australian Idol, The Voice, Farmer Wants A Wife, The 1% Club, The Front Bar, Better Homes and Gardens, The Chase Australia and Home and Away.
Sport
Australian and international sport will continue to dominate.
This includes the AFL, AFLW, Test cricket (including The Ashes), Bash League, Women’s Big Bash League, Women’s Internationals, Supercars, horse racing, LIV Golf and NFL (including Super Bowl LX).
Seven’s new AFL magazine shows will also return including The Front Bar and 2025 newcomers The Agenda Setters, Sunday Footy Feast and Unfiltered.
Also new is AFL Kids Call, for the growing popularity of footy among younger audiences.
Earlier this month, Cricket Australia also launched the FAST channel Cricket Gold on 7plus Sport.
Seven Group managing director, Television, Angus Ross, recognised the network’s year-round content model.
“We reach millions of Australians every day, across every screen, every format, and every region,” he said.
“And we do it with content made for all of Australia, 52 weeks a year. Our model is working, built on the best Aussie sport, entertainment and news shows, as well as premium overseas content.”
There is also the anticipated Glasgow 2026 Commonwealth Games with coverage from 23 July to 2 August.
Ross highlighted the success of the 2025 content line-up, including sport stand-outs, the AFL, cricket and Supercars.
“Seven already has the best sports schedule in Australia and next year it will get even better with the addition of the Glasgow 2026 Commonwealth Games. Australians love sport and the growth in our audiences this year shows they love sport on Seven and 7plus,” he said.
Seven has recently added Southern Cross Media’s regional TV licences providing the network 100% national coverage.
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