Nine's Last Resort debut suffers against MasterChef and Budget

Daisy Doctor
By Daisy Doctor | 10 May 2017
 
Nine's The Last Resort

Nine's premier of The Last Resort failed to make the top 20 ratings list, pulling in an audience of 414,000. This is less than Ten's reboot of the Biggest Loser, which attracted 450,000 on its debut, but then tanked and was dropped from prime time.

The “social experiment”, which places five couples on an island to sort out relationships at rock bottom, claimed to “offer real hope and inspiration".

The show's national audience was 591,000 with 240,000 viewers in the 25-54 demographic and 119,000 among 16-39.  

Nine will be hoping the show picks up in a similar way to Married at First Sight, but the early signs are not positive.

Seven's Seven Year Switch came in eighteenth spot on the ratings list, drawing in an average metro audience of 507,000.

Considering Seven Year Switch's dwindling ratings and The Last Resort's low debut, it begs the questions, are Australian audiences fed-up with failing relationship break-up shows?

Ten's MasterChef won the night, pulling in an average metro audience of 979,000, swelling from the previous night's viewers at 767,000. The cooking show also topped every demographic and pulled in 1.3 million nationally and peaked at 1.7 million.

Seven's House Rules rated second in prime time shows, placing seventh in the top 20 programs, drawing a metro average audience of 795,000.

The national budget, which aired in the prime time slot on the ABC bought in an average metro audience of 639,000. It could be to blame for other shows losing out on ratings, as older demographics may have been watching the national address.

Overall, Seven's main channel won the daily share with 19.1% of audiences. Ten followed in second with 17.5% while Nine pulled in 15.7% of viewers.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus