Nike’s Australia and New Zealand marketing director Brant Hirst is exiting to take up a post with the sports brand in Seoul, Korea.
His move comes just months after launching the brand's first major brand campaign in Australia for a decade. 'No Turning Back' was developed by the team on the ground here and Nike's global agency Wieden+Kennedy, Portland.
Hirst is replaced by Andrew Keith, who has been with Nike since 2012 and currently leads the Nike football division. He has held a number of senior brand and planning roles within Nike. He most recently led sales for its sportswear and football portfolio.
Hirst has been with Nike seven years and in the post since 2015. Prior to leading the marketing function, he held several marketing roles heading up the brand’s women’s portfolio, running and sports.
This is the latest in several big brand moves this month. Former Virgin CMO Inese Kingsmill stepped down following a restructure, as well as Foxtel marketer Rob Farmer.
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