Publicis Groupe expands country model structure
Publicis Groupe has expanded its country model structure to eight key markets. The eight markets are North America, United Kingdom, France, DACH (Germany, Austria and Switzerland), Northern and Central Europe, Southern Europe, Asia Pacific and Middle East/Africa, and Latin America. Each market will be overseen by a leadership team to break down country-level silos and help regions work more efficiently and collaboratively on new business and multinational client service delivery. Loris Nold, the CEO of Publicis Groupe APAC since February, will also oversee the Middle East and Africa, while Gerry Boyle, CEO of Publicis Media APAC and EMEA, will oversee Southern Europe. The new structure has already been implemented in the UK and France. “To succeed, we need to implement the right balance between our global practices run by the Solutions and a country led model to deliver them in an integrated way. This is why this move is a key milestone in our journey and will make our model stronger,” Publicis Groupe chair and CEO Arthur Sadoun said.
Fairfax strikes partnership with Taronga Zoo
Fairfax Media has formed an exclusive partnership with Taronga Zoo that will see the newspaper publisher support Taronga and Western Plains Zoos in its news mastheads The Sydney Morning Herald and The Sun Herald, and suburban and regional networks. The new partnership will see greater editorial, commercial and marketing support for the zoos, their events and milestone activities. Fairfax will receive exclusive or first access to some of Taronga Zoo’s conservation-related news stories
Havas secured global rights to Pacman bout
Havas Sports & Entertainment ANZ had secured an exclusive deal with Foxtel to showcase the World Boxing Association ‘Fight of Champions’ between Manny Pacquiao and Argentinian Lucas Matthysse on Sunday. Havas Sports & Entertainment, a division of Havas Media Asia Pacific, was appointed the international media rights and commercial partner by fight promoters MP Promotions and Events. The fight was stopped in the seventh round after the Filipino dropped Matthysse three times.
AppNexus reports surge in connected TV marketplace
Independent ad tech company AppNexus has reported a massive surge in ad spend in its connected TV marketplace. The marketplace grew 744% percent year-on-year in the second quarter of 2018 and 95% percent quarter-on-quarter. Client adoption of AppNexus’ connected TV marketplace includes five of the world’s largest sports and news broadcast networks, five of the company’s largest programmatic video buyers, a Fortune 25 marketer, and three of the top ten global ad agency networks. AppNexus now has more than 20 billion monthly connected TV impressions per month across Smart TVs, set top boxes and gaming consoles.
Medium Rare wins Jetstar inflight magazine
Medium Rare Content Agency has won the publishing and sales contract for budget airline Jetstar from Hardie Grant Media, adding another airline to its books. The content agency will redesign and relaunch Jetstar’s monthly inflight magazine this October and publish Jetstar Asia’s bimonthly magazine from the November/December 2018 issue. It currently works on Qantas' magazine.
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