News Bulletin: Core wins Cook Islands Tourism; The Works parts with Beam Suntory

By AdNews | 29 November 2016

The Works parts ways with Beam Suntory

The Works is parting ways with Beam Suntory after 14 years working on its brands, including Jim Bean and Canadian Club, following a decision to align the brand globally. During the partnership, the independent agency has been recognised with multiple Australian Effie Awards, including the Grand Effie for Canadian Club in 2015, in addition to an international Effie for Jim Beam in 2013.  The Works will continue to work on Beam Suntory brands until February next year. The new global agency has not yet been chosen.

Core on top

The Core Agency has come out on top of a a four-way pitch for the Cook Islands Tourism digital account. The agency will work alongside Dylan Harrison of The Hooligan Collective to build on the existing brand platform he has created with Cook Islands Tourism, ‘Love A Little Paradise’. The Core Agency has been tasked with developing a web experience that informs visitors about the 15 Pacific islands, and facilitates the booking process. Harrison remains the lead creative, directing and producing all the films for the new site.

Hail the supergroup of content marketing specialists

Digital and content agency Edge has joined a network of similar international agencies in a move which will see the consortium offer brands a one-stop shop for global content campaigns. Edge has joined the Global Content Marketing Network, which includes – Seven, C3 and US player Meredith Xcelerated Marketing. Fergus Stoddart – who will oversee Australasian Client Management for GCMN – says that the partnership addresses three major areas of strategic importance for brands: performance-driven creativity; managing content complexity and international execution.

Datalicious shakes up team 

Global big data analytics agency Datalicious has appointed Simon Pereira as the company’s GM of operations. He joins Datalicious after almost four years with marketing analytics firm Avanser and five years in senior radio sales roles. Andrew Newell, who joined the Sydney-based business from M&C Saatchi in 2015, has also been promoted from head of strategy to GM business development and will be responsible for driving client acquisition and building stronger strategic partnerships with customers. The moves follow it's GM, Elly Gillis, going on maternity leave. They are also said to give founder and CEO Christian Bartens the freedom to focus on “satisfying the increased international demand” for Datalicious.

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