New magazine launches in Australia with edge over rivals

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 6 August 2019
Strong magazine

A Canadian publication is bucking the trend of declining print magazine readership and expanding into Australia later this year.

Strong Fitness Magazine, currently available in the US and Canada, will be published bi-monthly by former media professional turned fitness trainer Alicia Fistonich.

Former editor of Women’s Health & Fitness magazine Katelyn Swallow has been appointed as editor-in-chief for the magazine, which will have a circulation of 40,000 and hit the shelves in October for $7.95.

“I’m extremely excited to be bringing a fresh perspective on fitness for women to Australia,” Fistonich says.

“Our team is incredible, and I can’t wait to see how far we can go with our Aussie take on this amazing product and brand.”

The magazine aims to educate Australian women on personal health and fitness, and will use science-based editorial features. The first issue will feature a fitness influencer with more than 1.4 million followers on the cover.

The new publication will be competing with well-known fitness brands such as Pacific’s Australian Women’s Health and Bauer’s Good Health.

However, Swallow says the magazine's point of difference will be a focus on strength training, which is currently trending in social media circles.

"Unlike many other mainstream publications, Strong is focused on motivating women through strength training,” Fistonich says.

“We want women to not only lift weights, but lift their emotional and mental wellbeing by feeling like they can lift that barbell."

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