It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
New Woolworths@DAN MD
Barbara Messitt has been promoted to the role of managing director of Woolworths@DAN, Dentsu Aegis Network's (DAN) bespoke agency designed to service the Woolworths account. Messitt, who was previously head of Woolworths Food Group since the formation of Woolworths@DAN, takes over from Sarah James who exited the business earlier this year. The news follows the announcement in March that Woolworths would launch a stand-alone media business, Cartology.
SpotX names MD
Video advertising and monetisation platform SpotX has appointed Ilda Jamison as managing director in Australia and New Zealand. Jamison, starting mid May, is tasked with leading the company's next phase of growth in the region and re-establishing SpotX as the "leading" video advertising platform with offerings around addressable TV, over-the-top (OTT), and online video. She joins from Oracle where she was tasked with the launch of the third-party marketplace for Oracle Data Cloud's Australia division. She has more than 17 years industry experience in the UK and Australia in executive positions at MediaMath, AppNexus and Fairfax Media. She is also on the IAB Data Council.
Salesforce nabs ex-Telstra marketer
Former Telstra head of marketing operations James Clifton has been appointed by Salesforce to role of director, marketing operations APAC. Clifton departed Telstra in March where he had worked since 2007. He held a number of roles with the company including business analyst, manager of bid marketing, general manager across marketing operation strategy, operations and strategic projects, and most recently as the head of marketing operations. During his tenure at the telco, Clifton implemented the integration of Salesforce CRM and other marketing technology tools. Prior to his time at Telstra, he worked as a business analyst at HSBC.
WPP boosts sports agency
WPP AUNZ specialist sports entertainment and sponsorship agency Prism has continued its expansion in Australia, appointing Shannan Quinn as its new managing director. Quinn returns to WPP following a stint with out of home company QMS Media, where he was sports sales director. Prior to this, he had worked for now-defunct sports start-up 20four and with WPP-owned media agency Mindshare. Joining Quinn on Prism's senior team is Brodie Watson, who also starts this month as group services director, bringing broad experience across sports sponsorship and activation. Watson had previously been with Thread Communications where he held the role of sponsorship and partnerships director.
Indie agency snares Maxus talent
Byron Bay independent agency New Beach Media has hired Sam Hoeben as its new account director. Hoeben joins from Maxus where he was group account director, overseeing planning and implementation across the GSK and Hungry Jacks accounts. He brings with him over 12 years' media agency experience in Sydney working on clients including Kellogg's, Diageo, HSBC, Reckitt Benkiser and McDonald’s.
Interbrand secures Deloittes’ Nicola Mansfield
Interbrand has named Nicola Mansfield as its new managing director, the third executive to join from Deloitte. She joins from Deloitte, where she was director of experience design, spatial and brand for three and a half years. Before that, she led specialist experiential consultancy Mash Up which was acquired by Deloitte in 2015. Mansfield brings with her more than 20 years' experience driving brand growth both, working both agency and client side.
Interbrand MD heads up Tribal
Interbrand's David Rennie has been elevated to national managing director of DDB Group's digital technology business Tribal. In this new role, Rennie will lead Tribal across Australia driving stronger integration with the DDB Group and broadening its capabilities, working with the leadership teams in the Sydney and Melbourne offices. Rennie joined Interbrand in 2017 from WhiteGrey as CX director before being promoted to managing director in 2018. During his time at Interbrand, he helped win a string of new business, doubled the revenue of the agency and lowered attrition.
VMLY&R lures CD from NY
VMLY&R Sydney has appointed international creative Ross Weythman to the role of creative director. Bringing 12 years' of industry experience from New York with him, Weythman will work alongside ANZ CCO Paul Nagy to guide the Sydney creative team in producing stronger and "inventive" results for clients. Prior to moving to Australia, Weythman worked with clients including Nike, Google and Hillary Clinton. He also worked as a freelance creative director/writer for agencies including 72andSunny, Mother, R/GA, McCann and Untitled Worldwide, via Thunderbell, a creative consultancy he started with his wife.
KPMG hires new marketing director
KPMG Australia has appointed Jarther Taylor to lead the firm's national marketing function, joining as a key member of the brand and engagement leadership team. Taylor, who is the former CEO of customer experience agency Datarati, has been working in a consultancy capacity at KPMG Australia since December 2018. Taylor brings over 20 years' experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific with him. He has held senior marketing roles at Telstra, Telstra Business and IBM, as well as working agency-side with clients including Volkswagen, Toyota and Virgin Mobile.
Siteminder reveals CMO
Guest acquisition platform Siteminder has bolstered its senior management with a string of new hires including Mark Renshaw as CMO. Renshaw joins the company after two decades working abroad in agencies, with his most recent role as global chair of brand practice at Edelman in Chicago. Prior to his tenure at Edelman, he was at Leo Burnett for more than 12 years as chief digital and innovation officer and has worked in both the B2B and B2C space with clients such as McDonald’s, Adobe, Proctor&Gamble and Optus.
303 MullenLowe adds new creatives
303 MullenLowe has appointed art director Zac Goldberg and copywriter Craig Merrett to bolster the agency's creative offering. The creative duo will join the expanding team led by executive creative director Gary McCreadie. Goldberg graduated from a Bachelor of Communications (Advertising) from UTS in 2014 and then later placed in the top 10 for AWARD School 2015. Merrett graduated from a Bachelor of Business (Marketing) from RMIT University in 2010, has a Master of Commerce (Marketing) from the University of Melbourne in 2013 and AWARD School in 2015. The pair have already worked together on a range of campaigns for clients including Commonwealth Bank, Avis Budget Group and RUOK?
Deloitte Digital brings in 64 graduates
Deloitte Digital has hired 64 new graduates, up from the 38 hired last year. This will bring the business size to over 700 people. The new graduates are joining teams of experts across Deloitte Digital's business in customer strategy, conceptual creativity, emerging technology, spatial and retail design as well as UX, UI and business design. In addition to the new graduate intake, the business has built up its new creative, brand and media team to over 50 people in the last 12 months including the appointment of creative directors Gustavo Vampre and Charles Baylis.
Network Ten beefs up digital sales team
Network Ten has continued to grow its digital sales capability with two new hires. Josh Slighting will join the team as head of digital audience responsible for managing Ten's data and analytics team, working closely with the digital and sales teams. Slighting has spent the last 10 years working in various consulting roles, specialising in data and technology in marketing and advertising. Ashton de Santis is returning to Ten after working with Oath/Verizon Media and AOL. De Santis has been appointed as head of video ad product and technology and will be responsible for the advancement of Ten Interactive's ad platform executions and integrations, as well as its video and display ad products.
Nova Entertainment promotion
Nova Entertainment has promoted its Sydney group sales manager Jess Roach to Sydney agency sales director. Roach will lead the Sydney agency sales team to provide tailored advertising solutions to grow clients' business. She has nine years' experience in the media industry and previously held other roles with Nova including agency account executive and agency account director. Roach will begin her role on 13 May, replacing Rob Sloan who departed the business after 13 years in various management positions.
ARN creates new role
ARN has appointed Corey Layton to the newly created role of commercial product and audio partnerships director. Layton will join the company's national commercial leadership team. His new role will see him lead the national client solutions team, along with driving ARN's audio growth strategy, which will include the expansion of its podcast offering. The appointment marks the return to ARN for Layton, who began his career on-air at one of ARN's stations. He has since held tenures at Nova, Global in London, Southern Cross Austereo and Ensemble.
Hardhat snares former AJF CD
Independent creative agency Hardhat has appointed AJF Partnership’s creative director Glenn Dalton as its first executive creative director. Dalton joins the team after 13 years at AJF where he started out as a copywriter before being promoted to creative director. At AJF, he played a key role on the Holden, Forty Winks and Dare Iced Coffee accounts. He will work alongside creative director Reece Ryan in the role. The new appointment comes off the back of string of significant client wins in the last 12 months for the agency including Bupa and Innocent Bystander.
Emotive nabs TBWA creative director
Creative agency Emotive has appointed TBWA Sydney's Ben Clare to the role of group creative director. Clare brings with him over 13 years’ experience across Sydney and New York. Prior to his time as creative director at TBWA Sydney, he held positions at Clemenger BBDO Sydney and its creative consultancy TKT Sydney, Johannes Leonardo in New York, JWT and Havas. He has worked with brands including Google, Amazon, Qantas, Coca Cola, Tourism Australia and Foxtel. The appointment commences 6 May and will be based in the Sydney office.
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