Byron Bay independent agency New Beach Media has hired Sam Hoeben as its new account director.
Hoeben joins from Maxus where he was group account director, overseeing planning and implementation across the GSK and Hungry Jacks accounts.
He brings with him over 12 years' media agency experience in Sydney working on clients including Kelloggs, Diageo, HSBC, Reckitt Benkiser and McDonalds.
New Beach Media managing director Dave Kearn says Hoeben's "depth of knowledge and experience" makes him "a great fit" for the team.
"Sam's had a seat at the table with some of Australia's most senior marketers and CEOs," Kearn says.
"Although a media strategist at heart, his knowledge and career pathway has seen him giving recommendations beyond media talking to broader business and marketing objectives."
The new appointment comes after the agency's recent client win, picking up George Calombaris' new FMCG range "Greek" in which the team has been tasked with building digital assets and preparing the for the launch of the brand's website.
The agency has also been running the digital accounts for Carlton Dry, Fireball Whiskey, South Comfort, Original Source body wash and Five:AM yoghurt.
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