Movers & Shakers: Dentsu, VMLY&R, Nine

By AdNews | 12 November 2021

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Kirsty Muddle moves to dentsu from Cummins&Partners
Kirsty Muddle, founding partner at Cummins&Partners, is moving to dentsu to run its creative businesses across Australia and New Zealand, including agency brands BWM Isobar, dentsu McGarry Bowen and dentsu’s PR agencies.  The strategic hire will see Muddle, after 11 years at independent creative:media agency Cummins&Partners, lead the dentsu’s holistic creative agenda across both markets

Ogilvy’s Jenny Mak moves to DDB Sydney
DDB Sydney has hired Ogilvy Sydney's group creative director Jenny Mak. She starts as creative partner in January. Mak has produced award winning work across major clients including Coca-Cola, Huggies, U by Kotex and Transport for NSW.

GroupM names Sean Bone head of ecommerce
Sean Bone is the new general manager, Commerce, bringing a client lens to GroupM’s growing commerce practice. Bone joined GroupM on November 1, replacing Roger Dunn, who established GroupM Commerce. Dunn has a new gig but this hasn't yet been made public. Bone led ecommerce for Colgate globally and, most recently, Diageo in Australia as head of eCommerce & Customer Marketing. 

VMLY&R appoints creative director
VMLY&R Sydney and Melbourne has promoted Kieran Moroney to creative director. Moroney, who has been with the agency for six years, was behind the recent Gold Lion winning, Future Without Change campaign for Monash University and the Lost in Translation campaign for Defence Force Recruiting that scored a Grand Prix at Spikes Asia.

Mike Doman returns to Australia as GM at Keep Left
Independent agency Keep Left has appointed Mike Doman to the new role of general manager – creative & content. Doman returns to Australia after three years at Proximity Worldwide in Germany, where he helped shape the agency’s digital, experience, media, social and technology teams during a period of significant growth, while overseeing a client portfolio including Porsche, Amazon and Unilever.

Andrew Thompson appointed HERO's Brisbane ECD
HERO has appointed Andrew Thompson ECD across its Brisbane operation. Thompson is fresh from winning Best of Show at the BADC Awards at which HERO Brisbane also collected a Gold and Silver for its work with Children’s Right Queensland.

MediaCom's Anton Abraham moves to Spark Foundry's Toyota account
Spark Foundry Melbourne announced the appointment of Anton Abraham to the new role of group client partner for the Toyota account, along with a raft of senior hires. Abraham, who moved from MediaCom, starts immediately. 

Special hires eight new creatives
Special has bolstered its creative firepower by bringing in four new creative teams across both Melbourne and Sydney.

Nine creates premium content role
Nine has appointed Chris Paine as head of premium content. The new role focuses on expanding quality digital presentation, audio, and video journalism at The Age, The Sydney Morning Herald, Brisbane Times, and WAToday. Paine was most recently head of digital news at Fox Sports Australia and has also worked at HuffPost Australia, ABC News and Daily Mail Australia.

BMF's new planning hires
BMF has strengthened its planning department welcoming three new hires: Anna Bollinger as Head of Planning, Jessica Sutanto as Senior Strategic Planner and Benjamin Yap as Junior Planner. Bollinger, known as Anna the Planner, has more than 14 years of experience in the advertising industry as an integrated, brand-driven, strategic planner.

Alpha Digital’s new commercial boss
Independent marketing agency Alpha Digital has appointed Sam McConnell as commercial director to head up its growth in Melbourne. McConnell was previously GM at Power Retail and group account director at The Monkeys.

WW@Dentsu names new head of digital & performance
Matt Benning has been appointed head of digital & performance at Woolworths@Dentsu.  He spent close to 15 years at WPP, including as media lead on Vodafone at Wavemaker and later AKQA Media as Sydney head of digital. He previously worked with MEC in the UK as global digital director on Vodafone and Visa Europe.  He led the digital strategy for Visa across Europe, activating Olympics and Football World Cup sponsorships.

Jim Carden joins Bastion Reputation
Bastion Reputation has appointed Jim Carden principal consultant for campaigns and digital reputation. Carden has led corporate work for brands including Qantas Airways, NBN Co, BHP, Brisbane Airport Corporation and Transport for Victoria.

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