Kirsty Muddle switches to dentsu from Cummins&Partners

Chris Pash
By Chris Pash | 11 November 2021
Kirsty Muddle

Kirsty Muddle, founding partner at Cummins&Partners, is moving to dentsu to run its creative businesses across Australia and New Zealand, including agency brands BWM Isobar, dentsu McGarry Bowen and dentsu’s PR agencies. 

The strategic hire will see Muddle, after 11 years at independent creative:media agency Cummins&Partners, lead the dentsu’s holistic creative agenda across both markets 

Dentsu says Muddle brings an entrepreneurial spirit, leadership style and capability that aligns with dentsu's focus on creating and delivering brave ideas and modern marketing solutions, with impact. 

Dentsu ANZ CEO Angela Tangas: “Kirsty is elite industry talent and will be instrumental in driving our creative offering forward, harnessing the momentum of recent award-winning work and a year of exceptional growth. 

"We are thrilled to have Kirsty join us to lead our high performing team, whilst enhancing our creative culture across the dentsu ANZ Group.

Muddle was in September named CEO of the Australian operations of Cummins&Partners.  Then she said: " ... it’s about getting back to what we’ve always been about - independent thinking. We’re bringing that entrepreneurial energy back into everything we do."

In 20218 she was appointed managing director of the Sydney office following the departure of Dan Ingall. 

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