WPP's Matt Benning is the new head of digital & performance for WW@Dentsu

Chris Pash
By Chris Pash | 10 November 2021
Matt Benning.

Matt Benning has been appointed head of digital & performance at Woolworths@Dentsu.  

He spent close to 15 years at WPP, including as media lead on Vodafone at Wavemaker and later AKQA Media as Sydney head of digital. 

He previously worked with MEC in the UK as global digital director on Vodafone and Visa Europe.  He led the digital strategy for Visa across Europe, activating Olympics and Football World Cup sponsorships.

“I am thrilled to be joining the talented Woolworths team and to work alongside some of Australia’s most trusted brands. I am excited to continue the development of our digital capabilities as we navigate the evolving digital landscape,” he says.

Barbara Messitt, managing director Woolworths@Dentsu: “I am so pleased that Matt is joining our team.  With his wealth of experience and passion for all things digital I am certain he will further drive our digital transformation journey with the brands.  The team here are all very excited to start working with him." 

Gayle While, chief digital officer, dentsu Media:  We’re delighted to be welcoming Matt into the Woolworths team. He’s a passionate and highly respected digital leader whose expertise will be invaluable in supporting our clients to respond to today’s fast changing market with effective strategies and innovative solutions.”

He starts November 29, will be based in Sydney and his new role will include working with some of Australia’s leading brands in retail to maximise digital capability, data, and technology.


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